Decade: 1950s
Stantec Zebra Electronic Digital Computer

1958
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During the 1950s, computers were primarily viewed as tools for solving complex math problems, and most people saw the computer as a calculator. Marketing was narrowly targeted, particularly because computers were extremely expensive.

Business to business advertising was the main strategy for computer manufacturers with advertisements focused on “speed, efficiency, economy, and reliability.”

Engineers were a primary target and so marketing material tended to be both informative and technical. Since the market was small and highly specialized, direct mailing was the most popular method.
Brochure List: 1950s Sort:
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ELECOM 120 an Electronic Computing System Any Business can Afford
1953
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ERA Magnetic Storage Systems
1950
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General Electric Proudly Presents the New GE 150 Data Processing System for the Automation of Business Data Processing
1959
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HD Magnetic File Drum
1957
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Heath Inepxensive Electronic Analog Computer Kit
1956
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How Much Computer Can You Buy for Less Than $1000/month?
1955
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How to Harness the Profit-Power of Electronics: The Remington Rand Univac 120 Punched Card Computer
1956
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IBM 1401 Programming Systems
1959
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IBM 705 EDPM Electronic Data Processing Machine
1955
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IBM 705 Magnetic Cores for Memory in Microseconds in a Great New IBM Electronic Data Processing Machine for Business
1954
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1960s
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