Decade: 1950s
Stantec Zebra Electronic Digital Computer

1958
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During the 1950s, computers were primarily viewed as tools for solving complex math problems, and most people saw the computer as a calculator. Marketing was narrowly targeted, particularly because computers were extremely expensive.

Business to business advertising was the main strategy for computer manufacturers with advertisements focused on “speed, efficiency, economy, and reliability.”

Engineers were a primary target and so marketing material tended to be both informative and technical. Since the market was small and highly specialized, direct mailing was the most popular method.
Brochure List: 1950s Sort:
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IBM 709...A Powerful New Data Processing System
1957
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IBM Electronics: Electronics at Work
1950
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IBM Presents the 650 Magnetic Drum Data Processing Machine
1955
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In your computer evaluation... have you checked the hidden plus factor?
1955
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Introducing a New Language for Automatic Programming Univac Flow-Matic
1957
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Introducing a New, Simplified Programming System for the Bendix G-15 General Purpose Digital Computer-- Intercom 1000
1955
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Introducing the ERA 1101
1951
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LGP-30 The Royal Precision Electronic Computer
1956
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NEC Parametron Digital Computer: Type NEAC-1103
1958
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New speeds with Random Access Accounting with the IBM RAMAC 1401
1959
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1950s
1960s
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