Decade: 1960s
EAI 640 Digital Computing System

1966
PDF full record
By the mid 1960’s the computer was seen as an information processor, being part of a management information system. Advertisers stressed the “flexibility, versatility, expandability, and …the capacity of the computer to make logical decisions.”

IBM in particular was very successful during this decade. Its System/360, controlled almost 70% of the computer market and there was a long wait for their mainframes. IBM's advertising strategies soothed consumers who were concerned about and unfamiliar with computer technology. This was particularly effective in 1960, when IBM machines were used to tally election votes. Afterwards, IBM began a print campaign asking “Who won the computer battle last night? You did.”

Women's labor force participation was expanding along with the use of computers. Women were increasingly portrayed as keypunch operators, card loaders or assistants taking orders from a male supervisor. Office automation marketing strategy used accepted stereotypes and reinforced conventional occupation roles to present the unfamiliar (office computers) in the context to the known and familiar especially in terms of occupational and sexual roles. (Aspray p.137) During the 1970s ads slowly began to change and by the 1980s as computers become more commonplace, women start appearing in nontraditional roles.

IBM, targeted their ads to secretaries as way of influencing their bosses by promising the electric typewriter would drastically improve efficiency.
Brochure List: 1960s Sort:
RESULTS: 104 Items     prev 1 2 3 4 5 6 7 8 9 10 11 next
Bryant PhD-170 Random Access Mass Memory
1965
pdf
full record
Burroughs B 5500 Information Processing System
1964
pdf
full record
Burroughs B2500 and B3500 Electronic Data Processing Systems. A New Level of Computer Responsiveness
1966
pdf
full record
Burroughs On-Line Disk File System for Data Storage and Data Communications
1962
pdf
full record
Burroughs Series E 1400 Electronic Computing/ Accounting Machine with Magnetic Striped Ledger
1966
pdf
full record
COBOL Orientation for Management
1965
pdf
full record
Computer Communications, Inc.: Creativity Lies in Seeing the Extraordinary in the Familiar... and Making It Work
1969
pdf
full record
Computer Control and Monitoring for Electric Power Systems
1962 ca.
pdf
full record
Computer Progress at General Electric Now the Powerful NEW GE-235 Joins "The Compatibles"
1964
pdf
full record
Considerations in computer design - leading up to the Control Data 6600 Creator James E. Thornton
1963
pdf
full record
RESULTS: 104 Items     prev 1 2 3 4 5 6 7 8 9 10 11 next
1950s
1960s
1970s-early 1980s

  Advanced Search
feedback
credits
tell a friend