Decade: 1960s
EAI 640 Digital Computing System

1966
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By the mid 1960’s the computer was seen as an information processor, being part of a management information system. Advertisers stressed the “flexibility, versatility, expandability, and …the capacity of the computer to make logical decisions.”

IBM in particular was very successful during this decade. Its System/360, controlled almost 70% of the computer market and there was a long wait for their mainframes. IBM's advertising strategies soothed consumers who were concerned about and unfamiliar with computer technology. This was particularly effective in 1960, when IBM machines were used to tally election votes. Afterwards, IBM began a print campaign asking “Who won the computer battle last night? You did.”

Women's labor force participation was expanding along with the use of computers. Women were increasingly portrayed as keypunch operators, card loaders or assistants taking orders from a male supervisor. Office automation marketing strategy used accepted stereotypes and reinforced conventional occupation roles to present the unfamiliar (office computers) in the context to the known and familiar especially in terms of occupational and sexual roles. (Aspray p.137) During the 1970s ads slowly began to change and by the 1980s as computers become more commonplace, women start appearing in nontraditional roles.

IBM, targeted their ads to secretaries as way of influencing their bosses by promising the electric typewriter would drastically improve efficiency.
Brochure List: 1960s Sort:
RESULTS: 104 Items     1 2 3 4 5 6 7 8 9 10 11 next
503 Ultra High Speed Digital Computer For Science and Industry
1962
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A Management Guide to Third Generation Data Processing: B2500/B3500 Software Systems
1967
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A Molecular Electronic Computer by TI
1961
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A New Level of Computer Responsiveness. The New Burroughs B 2500 and B 3500 Electronic Data Processing Systems
1966
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A New Way to a Sounder N/C Investment
1965
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An introduction to the Ferranti Sirius computer
1961
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An Introduction to the PDS 1020 Digital Computer
1964
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Beckman First Hybrid Software
1960 - 1969
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Biax Element Specification M-145-05
1963
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Bryant Model-2 Series 4000 Disc Files
1965
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RESULTS: 104 Items     1 2 3 4 5 6 7 8 9 10 11 next
1950s
1960s
1970s-early 1980s

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