Decade: 1970s-early 1980s
Dedicated Disc Based Computer Systems

1971
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Technological innovations such as the diminishing cost of hardware and increasing computer miniaturization created new markets for computers during the 1970s. Small offices could take advantage of low-cost minicomputers or gain access to mainframes through time sharing services. Hobbyists could also purchase computer kits, specifically marketed to them. By the late 1970s IBM’s market share had slipped to 40%.

The early 1980s saw the first mass market advertising of computers. Computers were available for personal use due to the diminishing costs of machines. However, manufacturers first had to convince people that they needed a computer in their home.

They made use of well-known celebrities as spokespersons: Dick Cavett for Apple; Bill Cosby for Texas Instruments; William Shatner for Commodore; Charlie Chaplin’s “Little Tramp” for IBM; and Alan Alda for Atari.

Apple and IBM had some of the most successful campaigns during the decade. Apple aired its “1984” commercial during the Super Bowl, introducing an innovative personal computer to smash Orwellian competitors.
Brochure List: 1970s-early 1980s Sort:
RESULTS: 106 Items     prev 1 2 3 4 5 6 7 8 9 10 11 next
Imagine a Computer That Expands Your Vision by Looking at the Whole Problem at Once
1986
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Is Software Development Getting You Down?
1981
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It was to have been the Nuclear Age. It became... The Computer Age. The Evolution of IBM Computers
1976
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MAC 16
1970
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Macintosh Selling Guide
1984
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Mesa Fortran Compilers
1975
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Microprogrammin... Accessories for 2100 Series Minicomputers
1973
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NAKED MINI/ ALPHA 16
1972
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Net/Alert: Because You Shouldn't Learn About Your IP Network Problems from Your Users
1970 - 1979
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Nixdorf Series 800 Client Accounting Service System CLASS
1973
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RESULTS: 106 Items     prev 1 2 3 4 5 6 7 8 9 10 11 next
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