Decade: 1970s-early 1980s
Dedicated Disc Based Computer Systems

1971
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Technological innovations such as the diminishing cost of hardware and increasing computer miniaturization created new markets for computers during the 1970s. Small offices could take advantage of low-cost minicomputers or gain access to mainframes through time sharing services. Hobbyists could also purchase computer kits, specifically marketed to them. By the late 1970s IBM’s market share had slipped to 40%.

The early 1980s saw the first mass market advertising of computers. Computers were available for personal use due to the diminishing costs of machines. However, manufacturers first had to convince people that they needed a computer in their home.

They made use of well-known celebrities as spokespersons: Dick Cavett for Apple; Bill Cosby for Texas Instruments; William Shatner for Commodore; Charlie Chaplin’s “Little Tramp” for IBM; and Alan Alda for Atari.

Apple and IBM had some of the most successful campaigns during the decade. Apple aired its “1984” commercial during the Super Bowl, introducing an innovative personal computer to smash Orwellian competitors.
Brochure List: 1970s-early 1980s Sort:
RESULTS: 106 Items     prev 1 2 3 4 5 6 7 8 9 10 11 next
Nova Super Nova
1970
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OpScan 17 Source Document Reader
1974
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Our Games are Worlds Apart From the Ordinary
1982
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PDP-11 Resource Timesharing System RSTS-11
1970
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PDP-11 Variations on a Theme
1977
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Picture System: The interactive, dynamic, 3-D line-drawing system.
1974
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PLOT-10 Tektronix 4010 Software
1971
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PP-1-8 Peripheral Processor High-Speed High-Accuracy Floating Point Processor for DEC Model PDP-8/9 Computers
1971
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Prime 200 Small Computer
1972
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Qantel Systems 1100 and 1200
1974
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