Decade: 1970s-early 1980s
Dedicated Disc Based Computer Systems

1971
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Technological innovations such as the diminishing cost of hardware and increasing computer miniaturization created new markets for computers during the 1970s. Small offices could take advantage of low-cost minicomputers or gain access to mainframes through time sharing services. Hobbyists could also purchase computer kits, specifically marketed to them. By the late 1970s IBM’s market share had slipped to 40%.

The early 1980s saw the first mass market advertising of computers. Computers were available for personal use due to the diminishing costs of machines. However, manufacturers first had to convince people that they needed a computer in their home.

They made use of well-known celebrities as spokespersons: Dick Cavett for Apple; Bill Cosby for Texas Instruments; William Shatner for Commodore; Charlie Chaplin’s “Little Tramp” for IBM; and Alan Alda for Atari.

Apple and IBM had some of the most successful campaigns during the decade. Apple aired its “1984” commercial during the Super Bowl, introducing an innovative personal computer to smash Orwellian competitors.
Brochure List: 1970s-early 1980s Sort:
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Radio Shack TRS-80 Model I
1977
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Silent 700 Electronic Data Terminals
1976
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Simplicity is the ultimate sophistication: Introducing Apple II, the personal computer
1977
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Sperry Univac Series V77 Minicomputer Systems: Power, Performance, Productivity
1978 ca.
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Super Bee: A micro programmable terminal from The House of Beehive
1978
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System 2400 the Peripheral Processor
1975
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System IV/70: the data-base access system of the 70s
1970
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SYSTEMS 86 Software
1971
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Take an Unhurried Look at the Uncompromising Calculators from Hewlett-Packard
1975
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TEI, Inc.: Rugged, Reliable, Affordable Computers
1978
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