Decade: 1970s-early 1980s
Dedicated Disc Based Computer Systems

1971
PDF full record
Technological innovations such as the diminishing cost of hardware and increasing computer miniaturization created new markets for computers during the 1970s. Small offices could take advantage of low-cost minicomputers or gain access to mainframes through time sharing services. Hobbyists could also purchase computer kits, specifically marketed to them. By the late 1970s IBM’s market share had slipped to 40%.

The early 1980s saw the first mass market advertising of computers. Computers were available for personal use due to the diminishing costs of machines. However, manufacturers first had to convince people that they needed a computer in their home.

They made use of well-known celebrities as spokespersons: Dick Cavett for Apple; Bill Cosby for Texas Instruments; William Shatner for Commodore; Charlie Chaplin’s “Little Tramp” for IBM; and Alan Alda for Atari.

Apple and IBM had some of the most successful campaigns during the decade. Apple aired its “1984” commercial during the Super Bowl, introducing an innovative personal computer to smash Orwellian competitors.
Brochure List: 1970s-early 1980s Sort:
RESULTS: 106 Items     prev 1 2 3 4 5 6 7 8 9 10 11 next
The Revolutionary 240 Magnetic Printer by Data Interface
1973
pdf
full record
The Solution: 5 Reasons Why the Diablo 3200 is the Solution for Problems with Billing, Asset Management, and Financial Reporting
1978
pdf
full record
The X-Cray X-MP series of computers
1983
pdf
full record
This man is using the smallest
1974
pdf
full record
Three New Pacs
1974
pdf
full record
TMS700 Series: the First Microprogrammab... 8-bit Microcomputer from Texas Instruments
1981
pdf
full record
Uncompromising Christmas Gifts from Hewlett-Packard
1975
pdf
full record
VAX/VMS Station for Cray Computer Systems
1986
pdf
full record
VS III Voice Synthesizer
1972
pdf
full record
We're got the first low-priced big screen.
1974
pdf
full record
RESULTS: 106 Items     prev 1 2 3 4 5 6 7 8 9 10 11 next
1950s
1960s
1970s-early 1980s

  Advanced Search
feedback
credits
tell a friend