Title
McGill, Arch oral history
Catalog Number
102702294
Type
Document
Description
Arch McGill describes his attempts in the late 1960s to get IBM to understand the importance of software as a business opportunity and the road blocks he encountered because of the hardware orientation of top management. He describes IBM's industry-oriented marketing structure in the 1960s and presents his view that the lost of that organizational structure resulted in the company losing contact with its customers resulting in stagnation in the 1970s. He talks about the negative impact of unbundling on IBM's system engineering operation and the belief within IBM that a new industry was being created as a result of IBM's unbundling decision.
Date
1985-12-10
Contributor
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Grad, Burt, Interviewer
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Johnson, Luanne, Interviewer, Editor
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McGill, Arch, Interviewee
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Publisher
Computer History Museum
Place of Publication
Bernardsville, New Jersey
Extent
26 p.
Category
Transcription
Subject
McGill, Arch; IBM; Opel, John; Cary, Frank; PARS; ALIS; PALIS; Learson, Vin; Basile, George; Rogers, Buck; Stockton, Willie; IBM unbundling; Sigele, Harry; Papes, Ted; Beitzel, Spike; Donegan, Ed; Beam, George; Kearns, Dave; Porter, Dave; Reuther, Bill; ADAPSO; Hinchcliff, John; Noel, Lee; Rasmussen, Norm
Collection Title
Oral history collection
