Description
This session examines the business development and early financing of three of the independent software companies which developed and marketed relational database management systems (RDBMS) products. The individuals in the session represented Informix, Oracle, and Sybase. The participants explained the beginnings of each company, the financing needed to market various products, and they discussed the key people involved in company management and marketing. The discussion also includes insights into early marketing strategies and sales campaigns and the movement of personnel between companies in the early years of the industry.
Date
2007-06-12
Contributor
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Haigh, Thomas, Participant
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Hoffman, Mark, Participant
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Humphries, Mike, Participant
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Jerger, Douglas, Editor
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Johnson, Luanne, Moderator
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MacDonald, Bob, Participant
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Schuster, Stu, Participant
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Sippl, Roger, Participant
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Publisher
Computer History Museum
Place of Publication
Mountain View, California
Extent
35 p.
Category
Transcription
Subject
Johnson, Luanne; Hoffman, Mark; Humphries, Mike; MacDonald, Bob; Schuster, Stu; Sippl, Roger; Haigh, Thomas; Digital Equipment Corporation (DEC); Ellison, Larry; Epstein, Bob; Gartner Group; IBM DB2; Informix Corporation; Ingres Corporation; Kleiner Perkins; Morgenthaler, Gary J; Oracle Corporation; Other Equipment Manufacturers (OEM's); SQL; Sybase; UNIX; Value Added Reseller (VAR); VAX/VMS Station (Computer)
Collection Title
Oral history collection
Credit
Software Industry Special Interest Group
