TitleEarly Technology Marketing Efforts: An Evening with Regis McKenna, lecture by Regis McKenna
Place of PublicationPalo Alto, CA, US
Copyright HolderUnknown Copyright Holder
DescriptionFrom abstract: "Technology Marketing 101: Relationship marketing. One-to-one marketing. The never satisfied consumer... Recognize any of these marketing terms and concepts?
Spend an evening with Regis McKenna, Chairman Emeritus of The McKenna Group, author, and pioneer of many of the theories and practices of technology marketing that have become commonplace today. McKenna, who has worked with many of the most recognizable companies in Silicon Valley and helped launch some of the most important technological innovations of the last 30 years, will discuss early technology marketing efforts."