Artifact Details

Title

Early Technology Marketing Efforts: An Evening with Regis McKenna, lecture by Regis McKenna

Catalog Number

10262214

Type

Moving Image

Date

2002-06-04

Credits

McKenna, Regis

Publisher

Xerox PARC

Place of Publication

Palo Alto, CA, US

Duration

01:52:40

Dimensions

6" cassette

Format

Betacam SP

Copyright Holder

Unknown Copyright Holder

Description

From abstract: "Technology Marketing 101: Relationship marketing. One-to-one marketing. The never satisfied consumer... Recognize any of these marketing terms and concepts?

Spend an evening with Regis McKenna, Chairman Emeritus of The McKenna Group, author, and pioneer of many of the theories and practices of technology marketing that have become commonplace today. McKenna, who has worked with many of the most recognizable companies in Silicon Valley and helped launch some of the most important technological innovations of the last 30 years, will discuss early technology marketing efforts."

Category

Lecture

Lot Number

X4855.2009