Color image of the EMASS tape cassettes surrounded by conventional tape reels. Paper label verso "Soon to become the standard media for mass storage, EMASS(tm) 19mm D2 magnetic tapes store and unprededented 25,75 and 165 gigabytes per cassette. Data is sorted in helical scans across the tape storing more data on tape than possible with 9-track or 3480. The average cost per gigabyte is under $2.