Artifact Details

Title

The IBM way : insights into the world's most successful marketing organization

Catalog Number

102628317

Type

Text

Date

1987

Author

Rodgers, Buck; Shook, Robert

Publisher

HarperBusiness

Identifying Numbers

ISBN10 0060914173
LCCN 85-45223

Extent

288 p.

Dimensions

8 in.

Category

Book

Lot Number

X3682.2007