Interactive Multimedia: Separating the Hope from the Hype
Mui, Chunka; Schroth, Richard; Tonti, Annette
CSC Vanguard. Research and Advisory Services
Place of Publication
Cambridge, MA, US
This video was intended for an audience of senior executives at CSC, and focused on the role of interactive multimedia in internal and external business communications. From the label text, "Interactive multimedia gives people the power to manipulate messages, unlike the passive messages broadcast by television and radio. This makes interactive multimedia the most potent communication tool to date."