The brochure is printed in red, black and white, and blue on white glossy paper. The front and back covers are solid white with the company logo; the front and back cover insides are solid gray. Front cover shows an abstract design in red, yellow, and green and a small photograph of a finger on a mouse. Throughout the inside pages are black and white photographs of people using the computer in office settings, close up photographs of computer components, screen shots of software applications, pull down menus, and graphics, charts, tables, explaining processes and examples of printouts. Text contents include: Macintosh: the third industrial standard; Macintosh is for the people; Knowlede workers: the target market; What's so special about Macintosh; The Macintosh family; Apple family positioning; and Macintosh software.
MacTerminal (Software); MacPaint; MacDraw (Software); Lisa (Computer); MacWrite (Software); MacProject (Software); Business applications; Personal applications; Educational applications; Graphics applications; Digital computer : personal; Software; Macintosh Pascal (Software); Macintosh BASIC (Software); promotional materials; Macintosh 128K (Computer); Macintosh 512K (Computer); Macintosh 68000 Development System (Software)