Artifact Details

Title

Apple II computer advertisement tearsheet with Benjamin Franklin impersonator

Catalog Number

102657148

Type

Still Image

Dimensions

11 x 8.5 in.

Format

Photographic print

Description

This is a color advertisement tearsheet for the Apple II computer. It is a montage of two images plus text and the multicolored Apple logo. The larger image at the top of the sheet is of Benjamin Franklin impersonator in his study room looking at a small color television screen on his desk. This image is somewhat dark with the light source coming from the television screen and highlighting the character of Benjamin Franklin. The Apple II and 5 1/4 in. disk drive are on the desk beside the television screen. There is about 240 words of advertising text describing the Apple computer on this tearsheet. The caption on this advertisement is "What kind of man owns his own computer?". The Apple Computer address is listed as "Apple Computer, 10260 Bandley Drive, Cupertino, CA 95014". There is a smaller inset image at the bottom center of the sheet of a person smiling, wearing a business suit, and carrying an Apple brochure. The multicolored Apple logo appears at the bottom of the sheet.

Category

Other: See Description; Reproductive print; Montage; Publicity photograph; Identification photograph

Subject

Apple Computer, Inc.; Apple II (computer)

Credit

Gift of CHM AppleLore

Lot Number

X2870.2005