Title
Dixon, Wil (Wilfrid J. ) oral history
Catalog Number
102658169
Type
Document
Description
In this interview, Wil Dixon, the founder of BMDP Software, and Linda Glassner, Sales and Marketing Manager, describe how the BMD statistical software was originally developed at UCLA and became broadly used throughout the world while still being distributed under the auspices of UCLA. In 1982, Dixon founded BMDP Software to begin marketing the software through a commercial enterprise and developed a version which ran on PCs, significantly increasing the market for the product. They discuss the differences between BMDP and competitive software such as SAS and SPSS and the evolution of their marketing strategy from word of mouth to advertising-based as the market changed and expanded.
Date
1986-03-27
Contributor
|
Dixon, Wilfrid J. (Wil), Interviewee
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|
Glassner, Linda, Interviewee
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Johnson, Luanne, Interviewer
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Johnson, Luanne, Editor
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Publisher
Computer History Museum
Place of Publication
Los Angeles, California
Extent
19 p.
Category
Transcription
Subject
Software business history; Dixon, Wilfrid; Glassner, Linda; BMDP Software; BMD statistical software; BMDPC; Statistical Analysis System; SAS; SPSS; Statistical software packages; American Statistical Association; ASA; P-STAT; Off-the-shelf software
Collection Title
Oral history collection
