Artifact Details

Title

Dixon, Wil (Wilfrid J. ) oral history

Catalog Number

102658169

Type

Text

Date

1986-03-27

Contributor

Dixon, Wilfrid J. (Wil), Interviewee
Glassner, Linda, Interviewee
Johnson, Luanne, Interviewer
Johnson, Luanne, Editor

Publisher

Computer History Museum

Place of Publication

Los Angeles, California

Extent

19 p.

Description

In this interview, Wil Dixon, the founder of BMDP Software, and Linda Glassner, Sales and Marketing Manager, describe how the BMD statistical software was originally developed at UCLA and became broadly used throughout the world while still being distributed under the auspices of UCLA. In 1982, Dixon founded BMDP Software to begin marketing the software through a commercial enterprise and developed a version which ran on PCs, significantly increasing the market for the product. They discuss the differences between BMDP and competitive software such as SAS and SPSS and the evolution of their marketing strategy from word of mouth to advertising-based as the market changed and expanded.

Category

Transcription

Subject

Software business history; Dixon, Wilfrid; Glassner, Linda; BMDP Software; BMD statistical software; BMDPC; Statistical Analysis System; SAS; SPSS; Statistical software packages; American Statistical Association; ASA; P-STAT; Off-the-shelf software

Collection Title

Oral Histories Online

Lot Number

X4365.2008