Artifact Details

Title

Association of Data Processing Service Organizations (ADAPSO) reunion workshop : industry image

Catalog Number

102658203

Type

Text

Date

2002-05-04

Contributor

Albert, Sam, Participant
Bride, Edward, Participant
Crandall, Rick, Moderator
Dent, T. Lowell, Participant
Dreyer, Jerry, Participant
Grier, David, Historian
Grier, David, Moderator
Johnson, Julie, Participant
Johnson, Luanne, Editor
Maguire, John, Participant
Maples, Mike, Participant
Sturtevant, Dave, Participant

Publisher

Computer History Museum

Place of Publication

Washington, DC

Extent

19 p.

Description

A group of former CEO’s of computer software product and services companies discuss how ADAPSO recognized the need to improve the image of their industry and what it did to promote the image of the computer services and products companies. They talk about the significance of the 1980 Business Week cover story followed by the general lack of industry coverage in following years. They discuss how IBM’s anti-publicity stance hampered the recognition of the industry and how ADAPSO used the advertising by its members to demonstrate the financial clout of the industry. They finish by discussing how the world changed following the introduction of the PC.

Category

Transcription

Subject

Software business history; ADAPSO; Albert, Sam; Dent, T. Lowell; Dreyer, Jerry; Bride, Ed; Maguire, John; Maples, Mike; Sturtevant, Dave; Imlay, John P.; IBM; Business Week; Brown, Alex; Application Developer Conference; Microsoft Corporation; Personal computer (PC)

Collection Title

Oral Histories Online

Credit

Software Industry Special Interest Group

Lot Number

X4425.2008