Title
Bauer, Walter F. oral history, 1986
Catalog Number
102658224
Type
Document
Description
In this interview, Walter Bauer, one of the founders of Informatics, talks about the challenges faced by Informatics made as they began to market Mark IV, one of the earliest successful software products. He talks about the competitive environment for software products in the late 1960s and early 1970s including lack of customer acceptance of off-the-shelf software, the impact of IBM’s unbundling decision, and the impact of the financial community’s negative view of the software industry in the late 1960s.
Date
1986-03-26
Contributor
|
Bauer, Walter F., Interviewee
|
|
Johnson, Luanne, Interviewer
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Johnson, Luanne, Editor
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Publisher
Computer History Museum
Place of Publication
Los Angeles, California
Extent
13 p.
Category
Transcription
Subject
Software business history; Bauer, Walter; Informatics; IBM unbundling; Competition from IBM; Competition from in-house development; Advanced Information Systems (AIS); Mark III Analog Computer (Computer); Mark IV; Computer Usage Company; Proprietary software; Hughes, Howard; Generalized Information Retrieval and Listing System; Palevsky, Max; McGurk, Dan; ADR; Autoflow
Collection Title
Oral history collection
