Artifact Details

Title

Welke, Larry (Lawrence) oral history, 1986

Catalog Number

102658249

Type

Text

Date

1986-04-07

Contributor

Johnson, Luanne, Editor
Johnson, Luanne, Interviewer
Welke, Lawrence, Interviewee

Publisher

Computer History Museum

Place of Publication

Houston, Texas

Extent

23 p.

Description

Larry Welke describes the founding of ICP (International Computer Programs, Inc.) to produce a subscriber-based catalog of software products in 1967, how he expanded into advertising-based publications in the early 1970s and how he established the Million Dollar Awards program which recognized successful software products. He covers the environment for software product vendors in the late 1960s and early 1970s including the challenges of finding the right pricing formulas for software products, the resistance of users to buying standardized products, and the factors other than IBM unbundling that led to the creation of the software products industry.

Category

Transcription

Subject

Software business history; Welke, Lawrence; Welke, Larry; International Computer Programs, Inc. (ICP); ICP Directory; ICP Million Dollar Awards; Postley, John; Informatics; Mark IV; Bauer, Walter; Atlantic Software; Thatcher, Dick; Hankins, Philip; Philip Hankins, Inc.; Head, Robert; Jones, Dick; ADR; Autoflow; Maguire, John; Software AG; ICP Skinny; Kolence, Ken; Boole and Babbage; Software pricing; Maintenance revenues; IBM unbundling; Software as a product; Pansophic; Panvalet; Piscopo, Joe; Cincom; Cincinnati Computer

Collection Title

Oral history collection

Lot Number

X4597.2008