Artifact Details

Title

Welke, Larry (Lawrence) oral history, 1995

Catalog Number

102658258

Type

Text

Date

1995-05-03

Contributor

Johnson, Luanne, Interviewer
Johnson, Luanne, Editor
Welke, Lawrence, Interviewee

Publisher

Computer History Museum

Place of Publication

Potomac, Maryland and via telephone

Extent

34 p.

Description

Larry Welke discusses his personal and career background prior to founding ICP (International Computer Programs, Inc.), how the ICP business model minimized the need for venture funding, how he developed both the product list and the subscriber list for the ICP Directory, the shift from subscriber-based to advertising-based publications and how ICP refocused its business to adapt to changes in the software industry. He discusses the origin of the services he provided to software product vendors in the fledgling software industry such as the Million Dollar Awards program, The ICP Software Newsletter and seminars on how to market software products. He cover his role in bringing software companies into ADAPSO and the benefits he derived from ICP’s ADAPSO membership.

Category

Transcription

Subject

Software business history; Welke, Lawrence; Welke, Larry; International Computer Programs, Inc. (ICP); General Electric Co. (GE); IBM; Initial funding of ICP; ICP Quarterly; ICP Skinny; Subscriber-based versus advertising-based business model; ADAPSO; ADAPSO Roundtables; ICP’s adaptation to the Internet; Autodesk; Learn, Dale; InSci; ICP Software Newsletter; ICP Million Dollar Awards; ICP Seminars; AISC; Association of Independent Software Companies

Collection Title

Oral History Collection

Lot Number

X4598.2008