TitleIntel 386 Microprocessor oral history panel : marketing
|Alexy, George, Panelist|
|Krelle, Dana, Panelist|
|Leglise, Claude, Panelist|
|Leukhardt, Jill, Panelist|
|Rey, Melissa, Panelist|
PublisherComputer History Museum
Place of PublicationMountain View, Calif.
DescriptionIn October, 1985, Intel launched the 386 in a manner that neither it nor any of its competitors had previously attempted. This very successful, very high profile global launch of what has become the company's flagship product architecture was the result of almost two years of planning and careful execution of those plans.
Five of the original marketing team members -- George Alexy, Dana Krelle, Claude Leglise, Jill Leukhardt and Melissa Rey -- discuss how the company pulled off the first big budget, sophisticated marketing launch in the semiconductor industry. The task was all the more difficult and important given that Intel was very late to market with its 16-bit processor and faced competition from technically superior microprocessors. The team members recount the many obstacles that they had to overcome in planning the 386 launch and the impact that the success of the 386 has had on the history of semiconductor and computer industries.