Artifact Details

Title

Intel 386 Microprocessor oral history panel : marketing

Catalog Number

102702022

Type

Text

Date

2008-12-02

Contributor

Alexy, George, Panelist
Krelle, Dana, Panelist
Leglise, Claude, Panelist
Leukhardt, Jill, Panelist
Rey, Melissa, Panelist

Publisher

Computer History Museum

Place of Publication

Mountain View, Calif.

Extent

33 p.

Description

In October, 1985, Intel launched the 386 in a manner that neither it nor any of its competitors had previously attempted. This very successful, very high profile global launch of what has become the company's flagship product architecture was the result of almost two years of planning and careful execution of those plans.

Five of the original marketing team members -- George Alexy, Dana Krelle, Claude Leglise, Jill Leukhardt and Melissa Rey -- discuss how the company pulled off the first big budget, sophisticated marketing launch in the semiconductor industry. The task was all the more difficult and important given that Intel was very late to market with its 16-bit processor and faced competition from technically superior microprocessors. The team members recount the many obstacles that they had to overcome in planning the 386 launch and the impact that the success of the 386 has had on the history of semiconductor and computer industries.

Category

Transcription

Subject

Zilog, Inc.; Grove, Andy; House, Dave; Moore, Gordon; 386 design; Z80 microprocessor; 68000 microprocessor; branding; CRUSH campaign; IBM PC; Intel culture; Intel inside; Microprocessors; Microcontrollers; semiconductor marketing; semiconductor history; Sole sourcing of semiconductor products; Second sourcing of semiconductor products; x86 architecture; Electronic Design Magazine; EE Times Magazine; Wall Street Journal; Alexy, George; Krelle, Dana; Leglise, Claude; Leukhardt, Jill; Rey, Melissa; AMD; Apple; Compaq; IBM; Intel; Motorola; National Semiconductor Corporation

Collection Title

Oral history collection

Lot Number

X5063.2009