Artifact Details

Title

Personal computer (PC) software workshop : marketing and sales

Catalog Number

102702028

Type

Text

Date

2004-05-06

Contributor

Abbate, Janet, Historian
Ances, Carol Anne, Editor
Bender, Eric, Participant
Brackett, John, Participant
Bride, Edward, Moderator
Brizdle, Barbara, Participant
Dyer, Ben, Participant
Fylstra, Dan, Participant
Galley, Connie, Participant
Goodhew, Bill, Participant
Green, Adam B., Participant
Grier, David, Historian
Kolowich, Michael, Participant
Mahoney, Michael, Historian
Morgan, Christopher, Participant
Rubinstein, Seymour, Participant
Tarter, Jeff, Participant
Toole, John, Participant

Publisher

Computer History Museum

Place of Publication

Needham, Massachusetts

Extent

25 p.

Description

Participants discuss how software products were initially marketed in the 1970s and 1980s, including special programs for the marketing of VisiCalc, WordStar and Peachtree. They identify the differences between marketing a specific product and the need to sell customers on an overall product category. They talk about their use of PR in the trade journals and how they used the various trade shows, especially COMDEX, to promote their products. They also discuss why the initial software publishing model was not effective and how the distribution channels changed over time.

Category

Transcription

Subject

Bride, Ed; Brizdle, Barbara; BYTE (Magazine); Comdex; Bride, Ed; Brizdle, Barbara; BYTE (Magazine); Comdex; ComputerWorld; Dyer, Ben; Dyson, Esther; Fastie, Will; Fylstra, Dan; Galley, Connie; Gates, Bill; Goodhew, Bill; Green, Adam; Grier, David; IBM; InfoWorld; Kahn, Philippe; Kolowich, Michael; Lotus 1-2-3; Mahoney, Michael; MicroPro; Microsoft; Morgan, Christopher; PC Forum; PC Magazine; PC Week; Peachtree Software; Rosen, Ben; Rubinstein, Seymour; SoftCon; SofTech; Software Magazine; Spreadsheet; Tarter, Jeffrey; Toole, John; Trade Shows; VISICALC; VisiCorp; VISION; WORDSTAR (software); Abbate, Janet; Apple II (computer); Bender, Eric; Brackett, John

Collection Title

Oral history collection

Credit

Software Industry Special Interest Group

Lot Number

X4621.2008