Artifact Details

Title

Personal computer (PC) software workshop : marketing : pricing and packaging

Catalog Number

102702031

Type

Text

Date

2004-05-06

Contributor

Ances, Carol Anne, Editor
Brackett, John, Participant
Ceruzzi, Paul E., Historian
Galley, Connie, Participant
Goodhew, Bill, Participant
Grier, David, Historian
Harpst, Gary, Participant
Ross, Douglas, Participant
Rubinstein, Seymour, Participant
Tarter, Jeff, Moderator

Publisher

Computer History Museum

Place of Publication

Needham, Mass.

Extent

29 p.

Description

Participants discussed how early pricing was determined for PC software and Seymour Rubinstein of MicroPro discussed how the standard $495 software price came about. Pricing for software that was bundled with hardware and product upgrade pricing are also covered. Changes in the retail channel over time are identified along with how those changes affected how the software vendors sold their products, including the use of VARs. Finally, software product packaging was discussed and how that affected product placement in retail stores.

Category

Transcription

Subject

Brackett, John; CompUSA; ComputerLand; CP/M; Electric Pencil; Galley, Connie; Gates, Bill; Goodhew, Bill; Harpst, Gary; IBM PC; Ingram; MS DOS; Micro D; MicroPro; Microsoft; Packaging; PC-DOS; Peachtree Software; Pricing; Ross, Doug; Rubinstein, Seymour; Seattle Computer Products; SoftSell; Solomon Software; Tarter, Jeffrey; TLB; Value Added Reseller (VAR); WORDSTAR (software)

Collection Title

Oral history collection

Credit

Software Industry Special Interest Group

Lot Number

X4621.2008