Title
Personal computer (PC) software workshop : marketing : pricing and packaging
Catalog Number
102702031
Type
Document
Description
Participants discussed how early pricing was determined for PC software and Seymour Rubinstein of MicroPro discussed how the standard $495 software price came about. Pricing for software that was bundled with hardware and product upgrade pricing are also covered. Changes in the retail channel over time are identified along with how those changes affected how the software vendors sold their products, including the use of VARs. Finally, software product packaging was discussed and how that affected product placement in retail stores.
Date
2004-05-06
Contributor
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Ances, Carol Anne, Editor
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Brackett, John, Participant
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Ceruzzi, Paul E., Historian
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Galley, Connie, Participant
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Goodhew, Bill, Participant
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Grier, David, Historian
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Harpst, Gary, Participant
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Ross, Douglas, Participant
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Rubinstein, Seymour, Participant
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Tarter, Jeff, Moderator
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Publisher
Computer History Museum
Place of Publication
Needham, Mass.
Extent
29 p.
Category
Transcription
Subject
Brackett, John; CompUSA; ComputerLand; CP/M; Electric Pencil; Galley, Connie; Gates, Bill; Goodhew, Bill; Harpst, Gary; IBM PC; Ingram; MS DOS; Micro D; MicroPro; Microsoft; Packaging; PC-DOS; Peachtree Software; Pricing; Ross, Doug; Rubinstein, Seymour; Seattle Computer Products; SoftSell; Solomon Software; Tarter, Jeffrey; TLB; Value Added Reseller (VAR); WORDSTAR (software)
Collection Title
Oral history collection
Credit
Software Industry Special Interest Group
