Joseph A. (Joe) Piscopo describes the founding of Pansophic Systems, Inc. in April 1969 after receiving $150,000 in investment funds from a group of family members and friends. He describes how they began to focus on software products shortly after beginning their business and why they chose systems software products over applications software. He discusses the competitive relationship between Pansophic's program library system PANVALET and ADR's Librarian system and that IBM did not provide a similar product and therefore was not a competitor. He states that IBM unbundling had virtually no impact on Pansophic and that customer resistance to software that was not developed in-house was not a major factor in Pansophic's growth. He covers sales and marketing strategy, pricing issues and the environment for start-up software companies in the early 1970s.
Piscopo, Joseph A. (Joe); Pansophic Systems, Inc.; Panvalet; Piscopo, Emil; ADR; librarian; IBM unbundling; Cullinane Corporation; Cincorn Systems; Computer Associates International