Artifact Details

Title

McGill, Arch oral history

Catalog Number

102702294

Type

Text

Date

1985-12-10

Contributor

Grad, Burt, Interviewer
Johnson, Luanne, Interviewer, Editor
McGill, Arch, Interviewee

Publisher

Computer History Museum

Place of Publication

Bernardsville, New Jersey

Extent

26 p.

Description

Arch McGill describes his attempts in the late 1960s to get IBM to understand the importance of software as a business opportunity and the road blocks he encountered because of the hardware orientation of top management. He describes IBM's industry-oriented marketing structure in the 1960s and presents his view that the lost of that organizational structure resulted in the company losing contact with its customers resulting in stagnation in the 1970s. He talks about the negative impact of unbundling on IBM's system engineering operation and the belief within IBM that a new industry was being created as a result of IBM's unbundling decision.

Category

Transcription

Subject

McGill, Arch; IBM; Opel, John; Cary, Frank; PARS; ALIS; PALIS; Learson, Vin; Basile, George; Rogers, Buck; Stockton, Willie; IBM unbundling; Sigele, Harry; Papes, Ted; Beitzel, Spike; Donegan, Ed; Beam, George; Kearns, Dave; Porter, Dave; Reuther, Bill; ADAPSO; Hinchcliff, John; Noel, Lee; Rasmussen, Norm

Collection Title

Oral Histories Online

Lot Number

X5758.2010