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Details

Catalog Number

102702567

Title

Relational Database Management System (RDBMS) workshop : growing and selling

Type

Text

Date

2007-06-13

Contributor

Haderle, Don, Participant
Haigh, Thomas, Historian
Hoffman, Mark, Participant
Humphries, Mike, Participant
Johnson, Luanne, Moderator
MacDonald, Robert, Participant
Rawlings, Nicholas, Editor
Sippl, Roger, Participant

Publisher

Computer History Museum

Place of Publication

Mountain View, California

Extent

39 p.

Description

Representatives from Oracle, Sybase, Informix and IBM discussed how their companies grew and marketed their products after they were established. They covered a variety of subjects including how each of the companies pursued growth through technological advances and through platform selection. They also discussed the marketing directions each took in terms of both vertical (industry) markets and horizontal (general applications and tools). There was a discussion of personnel transfers among the companies and some their efforts at acquiring other companies. The adoption of SQL as the standard language was explored and the importance of specific 4GL's in helping customers build applications. Finally, the impact of interoperability and client server on the companies was examined.

Category

Transcription

Subject

fourth-generation programming language (4GL); ANSI; client server; Ellison, Larry; Gray, Jim; IBM DB2; Informix Corporation; Ingres Corporation; International sales; interoperability; Oracle Corporation; PowerBuilder; QUEL; Siebel, Tom; SQL (Sequel); Sun Computer Corporation; Sybase Corporation; UNIX; VMS (Virtual Memory System)

Collection Title

Oral Histories Online

Credit

Software Industry Special Interest Group

Lot Number

X4069.2007