Artifact Details

Title

Timesharing and Remote Processing Services Meeting Session #3: Marketing and Sales: Initial Market Opportunities

Catalog Number

102702885

Type

Text

Date

2009-06-02

Contributor

Bayles, Dick, participant
Belvin, Frank, participant
Brook, Chris, participant
Crandall, Rick, participant
Grad, Burt, moderator
Haigh, Thomas, historian
Hardy, Ann, participant
Humphries, Mike, participant
Jerger, Doug, SI SIG member
Johnson, Luanne, SI SIG co-chair; editor
McDonald, Chris, historian
Myers, Gary, participant
Orenstein, Dick, participant
Rawlings, Nicholas, participant
Ross, Ken, participant
Schmidt, Dave, participant
Stein, Jeffery, participant
Wyman, Mike, participant

Publisher

Computer History Museum

Place of Publication

Mountain View, California

Extent

30 p.

Format

PDF

Copyright Holder

Computer History Museum

Description

The participants in this session described how each of the TS/RPS companies tackled specific markets and presented its capabilities so as to get customers to use this new service and to win against their competitors. Topics covered include:

• What were the economics of timesharing and remote processing services versus in-house operations?
• Who were the first customers and why did they use these services?
• What were the in-house MIS practices which opened the door to the use of outside services?
• What were the particular language compilers, applications and usages which were most likely to make a sale?
• Was there a formal marketing organization and, if so, what functions did it perform?
• How were sales organized and how were sales representatives compensated?
• What were the most serious marketing and sales challenges and how were they overcome?
• Who were the primary competitors?

Category

Transcription

Subject

ADAPSO; AT&T; Braniff, Ron; CAL interactive programming language; Comshare; Datran; Feeney, George; Field, Bob; Gal, Joe; General Electric Information Services (GEIS); Greene, Dick; IBM MT/ST (Magnetic Tape Selectric Typewriter); IBM System/360 Model 30 (S/360-30); Interactive Data Corporation; Jerrehian, John; McCarthy, Joe; National CSS; On-Line Business Systems; O’Rourke, Tom; Ross Systems; Scientific Data Systems (SDS) 940; Service Bureau Corporation (SBC); Sinback, Warner; Teletype Model 33, keyboard, send/receive (KSR); Thompson, John; Tymshare; Wakeman, Ray; Wyly, Sam; XPORT

Collection Title

Oral history collection

Credit

Software Industry Special Interest Group

Lot Number

X5386.2009