Artifact Details

Title

Early Technology Marketing Efforts: An Evening with Regis McKenna

Catalog Number

102703168

Type

Moving Image

Description

From abstract: "Technology Marketing 101: Relationship marketing. One-to-one marketing. The never satisfied consumer... Recognize any of these marketing terms and concepts?

Spend an evening with Regis McKenna, Chairman Emeritus of The McKenna Group, author, and pioneer of many of the theories and practices of technology marketing that have become commonplace today. McKenna, who has worked with many of the most recognizable companies in Silicon Valley and helped launch some of the most important technological innovations of the last 30 years, will discuss early technology marketing efforts."

Date

2002-06-04

Credits

McKenna, Regis

Publisher

Xerox PARC

Place of Publication

Palo Alto, CA, US

Duration

01:55:46

Format

DVCAM

Copyright Holder

Unknown Copyright Holder

Category

Lecture

Lot Number

X4855.2009