TitleRuby, Dan interview
|Hsu, Hansen, Interviewer|
|Ruby, Dan, Interviewee|
PublisherComputer History Museum
Place of PublicationMountain View, CA
DescriptionThis is an interview with Dan Ruby, former Editor in Chief of NeXTWORLD Magazine from its third issue through its final issue.
In it, Ruby discusses how he became editor of NeXTWORLD, how its focus shifted from its more Wired-like first two issues to be more product and user focused like Macworld, its relationship with Wired, whose offices were just across the street, how John Perry Barlow came to be a contributor to NeXTWORLD and what he brought to the magazine, and NeXTWORLD’s relationship to the counterculture and libertarianism.
He also discusses NeXTWORLD’s role in becoming a forum for the NeXT user and developer community, and the two NeXTWORLD trade shows, and relationships with various NeXT software developers such as Andrew Stone.
The relationship between the magazine and NeXT, especially with Steve Jobs, is also a significant topic of discussion, as well as IDG’s role in partnering with companies such as Apple and NeXT to produce vendor-platform-centric magazines.
Lastly, we discuss NeXT’s failures to attract marketshare to its platform, and how this led to a dearth of readership and the ultimate closing of the magazine, and what publications Dan worked on subsequently.