Artifact Details

Title

Service bureaus: marketing and sales

Catalog Number

102717240

Type

Text

Date

2010-05-19

Contributor

Casey, Frank, Participant
Grad, Burton, Moderator
Haigh, Thomas, Historian
Hamilton, Dennis, Editor
Houtz, Jim, Participant
Jerger, Doug, SI SIG member
Johnson, Luanne, SI SIG member
Mann, Jim, Participant
Miller, Stu, Participant
Rollins, John, Participant
Schachter, Oscar, Participant
Tessler, Bob, Participant

Publisher

Computer History Museum

Place of Publication

New Yorck CitY, NY

Extent

40 p.

Format

PDF

Description

This session examines the mechanisms that the service bureaus used to handle their marketing and sales. These approaches enabled these new service bureaus to compete effectively in what was often a difficult and even predatory industry. ADAPSO helped the leaders of these companies to learn from the experiences of others through the formal meetings and from informal contacts and Presidents' Roundtables. One of the most important subjects was the difficulties of succession. There was never a single structural "magic" solution to any given problem, but the answers varied depending on the personalities of managers and the goals of the organization. While some companies supported full-time customer service staffs, others succeeded with ad hoc groups pulled from the entire staff, all depending on the problem to be solved. The discussions covered the fact that ADAPSO's own growth into a significant organization facilitated their own business and technology success.

Category

Transcription

Subject

ADAPSO; President's Roundatables; Service Bureaus; Succession Planning; Turnkey Systems; User groups; VAR's

Credit

Software Industry Special Interest Group

Lot Number

X5608.2010