Artifact Details

Title

Honeywell component sculpture, Siamese cat

Catalog Number

102718668

Type

Physical object

Place Manufactured

U.S.

Dimensions

overall: 12 1/2 in x 8 3/4 in x 9 1/2 in

Category

Ephemera/other

Curator Notes

“Amy” is a Siamese cat that is part of the Honeywell animal sculpture collection. It was named after a Honeywell executive’s daughter who came up with the idea for this design. The ad featuring “Amy” ran with the tag line “Picking a computer is no time for pussyfooting” and promoted the Honeywell Series 200 computer.

Business Week magazine awarded Honeywell’s EDP Division an “Advertising Achievement Award” for consistently producing creative and high scoring advertisements from 1964 through 1967, and based on internal Business Week metrics, “Amy” was the highest scoring ad for the sculpture campaign during that period. The Honeywell Grasshopper and St. Bernard, both part of the CHM Honeywell sculpture collection, placed 8th and 12th respectively for Honeywell’s ad campaign throughout this timeframe.

Credit

Amy Davis Ancel

Lot Number

X7218.2015