Artifact Details

Title

General Electric advanced marketing management seminar

Document Titles

Commercial intelligence : an untapped marketing opportunity

Document Titles

Ethics in business

Document Titles

Managerial strategy for international business

Document Titles

Pricing strategy alternatives

Document Titles

Product quality : key to customer satisfaction

Document Titles

The "how" of business planning

Catalog Number

102726457

Type

Text

Date

1952; 1956; 1958; 1960-1962; 1981

Author

Wright, Moorhead; Bradford, G.A.; Day, D.W.; Green, E.A.; Shoemaker, G.R.; Smart, W.R.; Wagner, Kenneth B.; Christensen, Arthur I.; McLean, John G.

Publisher

President and Fellows of Harvard College; Alderson Associates, Inc.; General Electric; General Electric Company; The Laymen's Movement for a Christian World International Headquarters; Marketing Times

Description

Folder includes Cost and Profit Outlook Vol. XI, Nos. 7 and 8, two papers by Moorhead Wright titled "Some Thoughts on Business Ethics" and "Ethics in Business," and other reprinted articles on marketing. Reprints are largely from "Marketing Times."

Category

Personnel Records; Analyst Reports; Article; Presentation Materials

Collection Title

Thomas J. O'Rourke collection

Series Title

General Electric

Credit

Gift of Tim O'Rourke

Lot Number

X3105.2005