General Electric advanced marketing management seminar
Commercial intelligence : an untapped marketing opportunity
Ethics in business
Managerial strategy for international business
Pricing strategy alternatives
Product quality : key to customer satisfaction
The "how" of business planning
1952; 1956; 1958; 1960-1962; 1981
Wright, Moorhead; Bradford, G.A.; Day, D.W.; Green, E.A.; Shoemaker, G.R.; Smart, W.R.; Wagner, Kenneth B.; Christensen, Arthur I.; McLean, John G.
President and Fellows of Harvard College; Alderson Associates, Inc.; General Electric; General Electric Company; The Laymen's Movement for a Christian World International Headquarters; Marketing Times
Folder includes Cost and Profit Outlook Vol. XI, Nos. 7 and 8, two papers by Moorhead Wright titled "Some Thoughts on Business Ethics" and "Ethics in Business," and other reprinted articles on marketing. Reprints are largely from "Marketing Times."