Artifact Details

Title

General Electric advanced marketing management seminar

Catalog Number

102726457

Type

Document

Description

Folder includes Cost and Profit Outlook Vol. XI, Nos. 7 and 8, two papers by Moorhead Wright titled "Some Thoughts on Business Ethics" and "Ethics in Business," and other reprinted articles on marketing. Reprints are largely from "Marketing Times."

Includes:
Ethics in business
Commercial intelligence : an untapped marketing opportunity
Managerial strategy for international business
Product quality : key to customer satisfaction
Pricing strategy alternatives
The "how" of business planning

Date

1952; 1956; 1958; 1960-1962; 1981

Author

Wright, Moorhead; Bradford, G.A.; Day, D.W.; Green, E.A.; Shoemaker, G.R.; Smart, W.R.; Wagner, Kenneth B.; Christensen, Arthur I.; McLean, John G.

Publisher

President and Fellows of Harvard College; Alderson Associates, Inc.; General Electric; General Electric Company; The Laymen's Movement for a Christian World International Headquarters; Marketing Times

Category

Personnel Records; Analyst Reports; Article; Presentation Materials

Collection Title

Thomas J. O'Rourke collection

Series Title

General Electric

Credit

Gift of Tim O'Rourke

Lot Number

X3105.2005