Artifact Details

Title

Project Peoria

Catalog Number

102734312

Type

Text

Date

1990

Publisher

Apple Computer, Inc.

Description

These records are from a public relations project, titled Project Peoria, by Apple to frame an "old town adopts new technology" angle. The project was to choose a small town, which ended up being Jacksonville, Oregon, then launch small business marketing activities, generate awareness and interest among small businesses for Apple's new products, and position new products' benefits to small business customers.

Category

Correspondence; Promotional Material; Article

Collection Title

Jim Armstrong collection of Apple material

Series Title

Apple administrative records

Credit

Gift of Jim Armstrong

Lot Number

X2768.2004