Artifact Details

Description

Press release announcing plans for two major promotional programs aimed at distributors and authorized dealers. The "Triple Play" program for distributors is designed to increase sell-in and retail channel penetration of Ashton-Tate products. It will run from January 27, 1986 through March 7, 1986. The dealer promotion, "It Pays to Know Ashton-Tate Products," encourages dealers and their salespeople to learn dBASE III PLUS and Framework II. As first prizes in a special drawing, Ashton-Tate will offer
eight trips for two to Tahiti from anywhere in the United States. February 17, 1986 through April 4, 1986. Donated by Ed Esber. 3 scanned pages.

Date

1986-01-23

Publisher

Ashton-Tate

Identifying Numbers

Other number

doc-4464f201539eb

Deprecated ITCHP Number

Extent

3 p.

Category

Press release

Collection Title

Information Technology Corporate Histories Collection

Lot Number

X7847.2017