Artifact Details

Title

MIS announces "The Frequent Buyer Program"

Catalog Number

102770168

Type

Text

Date

1987-07-25

Publisher

Management Information Software, Inc. (MIS)

Identifying Numbers

Other number doc-4471e782a83a9 Deprecated ITCHP Number

Extent

3 p.

Description

Press release of Management Information Software, Inc. announcing their "FREQUENT BUYER PROGRAM." MIS and Ashton-Tate are worked together bringing corporate accounts an innovative program planned to make their summer "really sizzle." This was the first customer promotion of its kind, and MIS hopeed to increase Ashton-Tate sales by 50% during this program. MIS, working in conjunction with Ashton-Tate's marketing fund program, offered its customers a trip to New Orleans in October, to see a special preview of a new and eagerly awaited Ashton-Tate desktop publishing product. Donated by Ed Esber. 3 scanned pages.

Category

Press release

Collection Title

Information Technology Corporate Histories Collection

Lot Number

X7847.2017