Artifact Details

Title

Ashton-Tate launches largest promotional campaign in company history

Catalog Number

102770509

Type

Text

Date

1989-03-23

Publisher

Ashton-Tate Corporation

Identifying Numbers

Other number doc-446680db6e3c7 Deprecated ITCHP Number

Extent

6 p.

Description

Press release announcing that Ashton-Tate launched Winner By Technical Knockout (TKO), its largest-ever dealer, distributor and end-user promotional campaign. The promotional campaign is designed to increase awareness and sales of AshtonTate's dBASE IY and MultiMate Advantage II products. dBASE IV is the latest version of the company's top-selling dBASE family of database management products. MultiMate Advantage II is Ashton-Tate's flagship word processing program. Donated by Ed Esber. 6 scanned pages.

Category

Press release; Memoranda

Collection Title

Information Technology Corporate Histories Collection

Lot Number

X7847.2017