Ashton-Tate launches largest promotional campaign in company history
Deprecated ITCHP Number
Press release announcing that Ashton-Tate launched Winner By Technical Knockout (TKO), its largest-ever dealer, distributor and end-user promotional campaign. The promotional campaign is designed to increase awareness and sales of AshtonTate's dBASE IY and MultiMate Advantage II products. dBASE IV is the latest version of the company's top-selling dBASE family of database management products. MultiMate Advantage II is Ashton-Tate's flagship word processing program. Donated by Ed Esber. 6 scanned pages.
Press release; Memoranda
Information Technology Corporate Histories Collection