Title
Peacock brand strategy
Catalog Number
102775918
Type
Document
Description
Memo by Tess Reynolds to re-target the new graphics program from the traditional consumer orientation of other Software Publishing Company products to the enterprise/business market. It included the recomendation to rebrand the product to the Harvard name which had more business recognition.
Date
1985-09-30
Author
Reynolds, Tess
Identifying Numbers
Other number |
doc-4423faa0d731e |
Deprecated ITCHP Number |
Category
Memoranda
Collection Title
Information Technology Corporate Histories Collection