Artifact Details

Title

Peacock brand strategy

Catalog Number

102775918

Type

Text

Date

1985-09-30

Author

Reynolds, Tess

Identifying Numbers

Other number doc-4423faa0d731e Deprecated ITCHP Number

Description

Memo by Tess Reynolds to re-target the new graphics program from the traditional consumer orientation of other Software Publishing Company products to the enterprise/business market. It included the recomendation to rebrand the product to the Harvard name which had more business recognition.

Category

Memoranda

Collection Title

Information Technology Corporate Histories Collection

Lot Number

X7847.2017