Artifact Details

Title

Peacock brand strategy

Catalog Number

102775918

Type

Document

Description

Memo by Tess Reynolds to re-target the new graphics program from the traditional consumer orientation of other Software Publishing Company products to the enterprise/business market. It included the recomendation to rebrand the product to the Harvard name which had more business recognition.

Date

1985-09-30

Author

Reynolds, Tess

Identifying Numbers

Other number doc-4423faa0d731e Deprecated ITCHP Number

Category

Memoranda

Collection Title

Information Technology Corporate Histories Collection

Lot Number

X7847.2017