DATE & TIME
Tuesday, June 04, 2002

MEMBERS ONLY and VIP Reception: 6:00 PM
Member seating begins: 6:30 PM
General lecture seating begins: 6:50 PM
Lecture: 7:00 PM
Event ends promptly: 9:00 PM

Watch the Video!
Full Lecture - 06_04_02_REGIS_MCKENNA.wmv-165MB

(Right Click and save file if you're experiencing trouble viewing while downloading)


LOCATION
Reception and Lecture:
Xerox PARC
Pake Auditorium
3333 Coyote Hill Road, Palo Alto


REGISTRATION
Registration is now closed.



Call (650) 810-1898 for information.

ABSTRACT OF TALK
Technology Marketing 101: Relationship marketing. One-to-one marketing. The never satisfied consumer... Recognize any of these marketing terms and concepts?

Spend an evening with Regis McKenna, Chairman Emeritus of The McKenna Group, author, and pioneer of many of the theories and practices of technology marketing that have become commonplace today. McKenna, who has worked with many of the most recognizable companies in Silicon Valley and helped launch some of the most important technological innovations of the last 30 years, will discuss early technology marketing efforts.

MEMBERSHIP
The Computer History Museum offers a variety of membership levels. To find out more, please visit our individual membership or call 650-810-2722.