DATE & TIME
Thursday, January 22, 2004
Reception for members and invited guests - 6:00 PM
Member and invited guest seating begins - 6:30 PM
Pre-registered non-member seating begins - 6:45 PM
Genereal seating - 6:55 PM
Lecture - 7:00 PM
Event ends promptly - 9:00 PM
Priority seating for members, invited guests, and
pre-registered lecture attendees will be honored until 6:55 PM.
At 6:55 PM, seats will be released on a first come first served basis.
LOCATION
Computer History Museum
Hahn Auditorium
1401 N Shoreline Boulevard
Mountain View, California 94043
Directions
REGISTRATION
Online registration is now closed
Free. Suggested donation of $10.00 at the door from non-members.
Call +1 650 810 1019 for information.
ABSTRACT OF TALK
It was the autumn of 1983. Business Week magazine had an IBM personal computer on its cover, with the ominous words, "And the winner is...IBM."
Apple Computer was in a world of hurt. The Apple II had lost its competitive edge. The Apple III was a sales disappointment and the Lisa, introduced in January 1983, was a financial failure.
Great expectations were being placed on the Macintosh, scheduled to launch on January 24, 1984. Yet there was skepticism both in and outside the company.
There was no hard disk support. The screen was too small and it wasn't in color. There was limited software. And the price was very high -- $2,495.
Yet this was indeed the computer for the rest of us. The engineers knew it. The software guys knew it. And Steve Jobs knew it.
The challenge for the Mac Marketing Team was simple: They had to establish and hold a beachhead. Or else they and the product would die.
The introduction of the Macintosh computer launched a comprehensive and integrated approach to high-tech marketing. Much of what was highly innovative in 1984 is now standard fare for all product introductions.
Join us as six key members of the Macintosh launch team tell the inside stories behind one of the most "insanely great" product launches of all times.
There will also be a special Macintosh Computer display set up at 6:00 PM.
MEMBERSHIP
Current members of the Computer History Museum have purchased an individual membership at $60.00 or more within the last year. To become a member, please go to our Contribution Form or call +1 650 810 1026.
