REGIS MCKENNA
Chairman Emeritus, The McKenna Group
DATE & TIME
Tuesday, June 4, 2002
MEMBERS ONLY and VIP Reception: 6:00 PM
Member seating begins: 6:30 PM
General lecture seating begins: 6:50 PM
Lecture: 7:00 PM
Event ends promptly: 9:00 PM
LOCATION
Reception and Lecture:
Xerox PARC
Pake Auditorium
3333 Coyote Hill Road, Palo Alto
RESERVATIONS
Free. Advance reservations required.
Please RSVP by May 31, 2002.
Call +1 650 604 2714 for information.
Online Registration is now closed.
ABSTRACT OF TALK
Technology Marketing 101: Relationship marketing. One-to-one marketing.
The never satisfied consumer... Recognize any of these marketing terms
and concepts?
Spend an evening with Regis McKenna, Chairman Emeritus of The McKenna
Group, author, and pioneer of many of the theories and practices of technology
marketing that have become commonplace today. McKenna, who has worked
with many of the most recognizable companies in Silicon Valley and helped
launch some of the most important technological innovations of the last
30 years, will discuss early technology marketing efforts.
MEMBERSHIP
Current members of the Computer History Museum have purchased a student
or senior citizen membership at $35.00 or individual membership at $50.00
or more within the last year. To become a member, please go to our
membership page or call +1 650 604 3470.
EVENT REGISTRATION
Free. Advance reservations required. When you RSVP,
please provide the following information:
- Full name
- Professional affiliation
- Mailing address
- Day phone number
- Email address
DIRECTIONS
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