Author of newly published Total Access, Regis McKenna is Chairman Emeritus of The McKenna Group, a global strategy consulting firm specializing in the application of information and telecommunications technologies to business strategies. For the past thirty years, McKenna's firm has been helping clients develop creative approaches to emerging and rapidly changing market environments. He is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices.

McKenna and his firm worked with a number of entrepreneurial start-ups during their formative years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others. McKenna helped launch some of the most important technological innovations of the last thirty years including the first microprocessor (Intel), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech), and the first retail computer store (The Byte Shop). In the last decade, McKenna consulted on strategic marketing and business issues to industrial, consumer, transportation, healthcare and financial firms in the U.S., Japan, and Europe. McKenna continues to be involved in high tech start-up companies through his venture activities.

Pioneer of Technology Marketing Theory and Accomplished Author

McKenna pioneered many of the theories and practices of technology marketing that have become integrated into the marketing mainstream. Some of these include:

• The process of diffusing technology across various classes of users ranging from innovators to early adopters to late adopters and laggards and the corresponding evolution of the "whole product"
• The development of industry infrastructure modeling whereby a relatively small number of "influencers" establish and sustain standards
• The focus on "intangibles" as the benefits of technology products
• The development of "other" as a major, growing segment of market share with the result of "choice becoming a higher value than brand"
• The concept of "relationship marketing" and "one-to-one marketing"
• The development of the concept of "Real Time," whereby technology compresses time (from want or need to zero), creating "the never satisfied consumer"

McKenna has written four books on technology business strategies and marketing. His first two books were: The Regis Touch and Who's Afraid of Big Blue. His third book, Relationship Marketing, published in 1992, focuses on the interactive relationships vital to market acceptance in the "Age of the Customer." His most recent book, Real Time, Preparing For The Age Of The Never Satisfied Customer, was published by Harvard Business Books in 1997. This book analyzes the effects of technology on the marketplace and describes how high-speed electronics enables ready access to information, products and services and in the process, generates increased expectations for immediate satisfaction. McKenna has appeared on the television NightLine special on Time, The Jim Leher Report on technology at the Millennium and on The Today Show on venture capital.

McKenna is chairman of the Board of the Santa Clara University Center for Science, Technology and Society and was a founding board member of Smart Valley. He is a trustee at Santa Clara University, the Advisory Board of the Haas School of Business University of California Berkeley and the Economic Strategies Institute. He is president of the Board of Trustees for the Children’s Shelter Fund of Silicon Valley. McKenna is on the International Advisory Board of Toyota Motor Company, an investor, and on the Board of Directors of a number of high technology companies as well.

Born and raised in Pittsburgh, Pennsylvania, McKenna attended Saint Vincent College and is a liberal arts graduate of Duquesne University. In 1962, he moved to Silicon Valley. In 1965, he joined the marketing department of General Micro Electronics, the first company to develop and market commercial MOS (metal oxide semiconductor) products, the basis for much of today's electronics technology. He joined another start-up, National Semiconductor, in 1967 where, as Marketing Services Manager, he helped direct National's marketing strategies in the early stages of the company's growth. In 1970, McKenna started his marketing strategy firm. The McKenna Group has offices in San Francisco, Boston and Tokyo with affiliate offices in London, Paris and Dusseldorf. The firm is headquartered in Mountain View, California.

Board of Director Seats

• AltoWeb -- e-business application platform to create, deploy, manage and change e-business applications
• BroadWare Technologies -- Streaming video and audio servers for distance control, monitoring, surveillance and broadcast via the Internet
• Caliper -- "Lab on a chip" genomic and bio-information micro fluidic systems for laboratory automation in pharmaceutical and other chemistry-based industries
• Cylink -- Encryption and security systems software
• Fast Track -- Clinical trials network for the pharmaceutical industry

Board of Directors/Trustee - Non-Profit

• Council On Bioscience -- State of California
• The Economic Strategies Institute, Washington DC
• Santa Clara University
• Silicon Valley Children's Fund

Advisory Boards

• Berkeley Round Table on International Economy (BRIE)
• Center for the Study of Science, Technology & Society - Santa Clara University (Chairman)
• The English Department -- Santa Clara University
• Haas Graduate School of Business, University of California Berkeley
• Progressive Policy Institute -- Technology, Innovation & New Economy Project
• The Democratic Leadership Council (DLC)
• The Tech Museum
• Toyota International Advisory Board

Books Published

• Total Access, Giving Customers What They Want in an Anytime, Anywhere World, Harvard Business School Press, 2002
• Real Time, Preparing for the Age of the Never Satisfied Customer, Harvard Business School Press, 1997
• Relationship Marketing, Addison-Wesley, 1991
• Who's Afraid of Big Blue, Addison-Wesley, 1989
• The Regis Touch, Addison-Wesley, 1985

Publications and Pamphlets

• Where Technology and Science Meet, co-authored with Jim Koch, STS NEXUS University of Santa Clara Center For Science & Technology. Vol 1, No. 1. Winter 2001
• The Choice to Shape The Future, SiliconIndia, Technology & Business Magazine Special Issue: Business Challenges For the 21st Century, February, 2001
• When Marketing Disappears, Gartner Group Business Technology Journal, Millennium Edition, November, 1999
• "Goodbye Stranger, It's Been Nice," ForbesASAP, The Big Issue IV, The Great Convergence, October 4, 1999
• "Forget Me Not," ForbesASAP, The Big Issue - on Time, November 30, 1998
• "Board of a Different Breed," Directors & Boards Magazine, Fall, 1995
• "Real-Time Marketing," Harvard Business Review, July-August, 1995
• "Stalking the Information Society," Upside Magazine, January, 1995
• "Know Thy Customer," OEM Magazine, October, 1994
• "Marketing Is Everything," Harvard Business Review, 1991
• "Marketing in an Age of Diversity," Harvard Business Review, 1988
• "Why High Tech Products Fail," The International High Technology Marketing Review, 1987
• And That Has Made All the Difference, Regis McKenna Inc., 1986
• Technology and Freedom, Regis McKenna Inc., 1986
• Word of Mouth Marketing, Regis McKenna Inc., 1986
• "International Competition in High Technology," California Management Review, 1984
• "Sustaining the Innovation Process in America," The Industrial Policy Debate, ICS Press, 1984
• Creating New Retail Markets, Regis McKenna Inc., 1984
• Trees Have Blemishes, But the Forest is Beautiful, Regis McKenna Inc., 1981

McKenna has also published exclusively in Japanese, Brazilian, British and French journals.