Upcoming Events

This is the 2013 "Summer of Racing" with some of the most sophisticated technology ever deployed in both America’s Cup racing and for the televised coverage of the race itself. The Museum is excited to host this special panel just before the America’s Cup finals in September. Our guests include Tom Ehman, Vice Commodore of the Golden Gate Yacht Club and Executive Director, America’s Cup Properties, Jimmy Spithill, Helmsman and Skipper of Oracle Team USA Racing, and the man behind the technology driving the race, Stan Honey, Director of Technology, America's Cup Event Authority.

We will learn about the challenges inherent in televising sailing and how those challenges were overcome with Stan Honey and his "A-Team." Honey, who invented the virtual first-down line for the NFL and strike-zone tracking for MLB (winning Emmys for both), will talk about the augmented reality system he is created for sailing, LiveLine, which helps distinguish who is in the lead, between-boat distances and other data to help viewers more easily follow the competition.

We will learn more about the technology deployed in the command center, the boats and on board the helicopters following the boats. Ehman and Spithill are both America's Cup veterans and will bring their own unique perspectives to the conversation.

John Hollar is our intrepid moderator and up for the challenge of navigating an exciting and educational conversation with some world-class sailors. We are certain that after attending you will be energized about watching the America's Cup finals – either in person or on television!

This event is part of the Museum's acclaimed Revolutionaries speaker series, featuring renowned innovators, business and technology leaders, and authors in enthralling conversations often with leading journalists. Our audiences learn about the process of innovation, its risks and rewards, and failure that led to ultimate success.

Regis McKenna founded his own high tech marketing firm, Regis McKenna, Inc., in Silicon Valley in 1970 after working in the marketing departments of two early semiconductor pioneering companies. Over the past 30 years, his firm evolved from one focused on high tech start ups to a broad based marketing strategy firm servicing international clients in many different industries and countries. McKenna retired from consulting in 2000 and is concentrating his efforts on high tech entrepreneurial seed-ventures.

McKenna and his firm worked with a number of entrepreneurial start-ups during their formation years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others. McKenna helped launch some of the most important technological innovations of the last thirty years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). In the last decade, McKenna consulted on strategic marketing and business issues to industrial, consumer, transportation, healthcare, and financial firms in the United States, Japan, and Europe. McKenna continues to be involved in high tech start-up companies through his venture activities.

McKenna is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices.

Our moderator is John Markoff of The New York Times, who will guide us through a fascinating conversation with a marketing mastermind.

This event is part of the Museum's acclaimed Revolutionaries speaker series, featuring renowned innovators, business and technology leaders, and authors in enthralling conversations often with leading journalists. Our audiences learn about the process of innovation, its risks and rewards, and failure that led to ultimate success.