Busicom LE-120A (“HANDY-LE”) advertisement

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  • Description
Date
1971
Credit Line
Courtesy of the Dentaku Museum
Copyright Owner
© BUSICOM
Keywords
Pocket size; Electronic calculation
Object ID
500004253

Busicom tailored this advertisement for status and value conscious businessmen. Another Busicom ad used a popular Japanese comedian to make the calculator seem approachable and easy to use.