Digital Watch with LCD Display, Microma Universal, circa 1973

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  • Details
  • Description
Date Introduced
1973 ca.
Photographer
Richards, Mark
Dimensions
overall: 1/2 in x 11 in x 1 1/2 in
Manufacturer
Microma Universal, Inc.
Copyright Owner
© Mark Richards
Object ID
102673519

Intel Corporation acquired pioneer digital LCD watch manufacturer Microma in 1972. Intel’s founder Gordon Moore continued to wear his Microma watch, a “$15 million mistake,” as a cautionary tale against acquiring businesses outside the company’s area of focus.