SABRE promotional button

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  • Details
  • Description
Photographer
Richards, Mark
Dimensions
1/4 x 2 1/4 x 2 1/4 in.
Manufacturer
Sabre Holdings
Credit Line
Gift of Dorothy Allen
Copyright Owner
© Mark Richards
Location
United States
Keywords
IBM; Real time; Reservation; Airline; Ephemera
Object ID
102638306

IBM developed the SABRE reservation system for American Airlines thanks to a chance encounter between the airline president and an IBM salesman on a commercial flight in 1953. Running on dual 7090 mainframes, SABRE was inspired by IBM’s work on the SAGE air-defense system.