Apple Macintosh advertisement

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Date
1984
Copyright Owner
© Apple Computer, Inc.
Keywords
Macintosh (Computer)
Object ID
102640962

Apple’s “1984” Superbowl commercial, introducing the Macintosh, inaugurated a well-executed advertising campaign highlighting ease of use, letting “the rest of us”—not just nerds—use computers. “Wouldn’t it make sense to teach computers about people, instead of teaching people about computers?”