"THINK" signs

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  • Details
  • Description
Date Introduced
1965 ca.
Photographer
Richards, Mark
Dimensions
1/4 x 8 7/8 x 2 5/8 in.
Manufacturer
International Business Machines Corporation (IBM)
Credit Line
Gifts of Tom Reif and Paul Vilandre
Copyright Owner
© Mark Richards
Location
United States
Keywords
Business; Watson, Thomas, Sr.; Corporate culture; Ephemera
Object ID
102653110; 102631037; 102662432; 102630987; 102672932; 102631025

Sometimes parodied outside the company, the classic IBM “THINK” sign was a feature in many IBM offices from the 1920s to the 1970s. The "THINK" concept, reflecting the company mantra of individual initiative, originated by IBM founder Thomas J. Watson, Sr. when he was at NCR. Shown here are “THINK” signs from around the world in Chinese, French, Portuguese/Spanish, English, and one written using Braille."