Artifact Details


IBM Applications - Merlin the Magician Keeps Eye on Robin

Catalog Number



Still Image


International Business Machines Corporation (IBM)

Identifying Numbers

Other number #1409


8 x 10 in.


Photographic print


Black and white. The photograph is taken from a low perspective, loooking up at a woman at an IBM terminal. She has blond hair and is holding a piece of mail from "Greenland Studios." Behind her is a shelving unit with cases of some sort on them. On verso reads "MERLIN THE MAGICIAN KEEPS EYE ON ROBIN -- Robin Beach is one of 32 operators who key in customer orders on television-like screens at Greenland Studies, a Miami specialty mail order house. The IBM order entry system has been dubbed "Merlin The Magician" by the operators because of its uncanny ability to find and reject errors. "Merlin" is programmed to spot faulty zip codes, wrong pieces, personalized information left off orders for things like dog tags, and even refuses to accept orders from California residents for nursery plants not allowed to be shipped into the state. With 15,000 orders a day pouring into Greenland's mail room, the order entry system has not only reduced errors, but cut delivery time in half. Contact Jim Cunningham (305) 688-3531 WACO 221 040874"


Identification photograph; Publicity photograph


Computer industry--History; Electronic data processing--History; Computers--History


Courtesy of Gwen Bell

Lot Number